Welcome to
What's the Sense

learn and recognize how your senses work

Sensory Culture

What we do

Gwen Conley teaches and trains Sensory Awareness and Consciousness in an approachable way for anyone and everyone. She will teach you how to recognize how your senses work or what’s going on in your face, brain, and body. Learn how to connect to your own personal sensory wizard. Learn how we are all different and how that is awesome.   Learn how to create and maintain a sensory culture in your brewery, restaurant or bar and in your entire life.

Full service dedicated to flavor

Whether you are a brewery, restaurant, bar, looking to up your sensory knowledge or would just like to schedule a fun, guided interactive sensory and pairing party, we have you covered. We customize every engagement to specifically meet your need and technical appetite.  We provide a full range of service from fun and engaging food and beverage pairings to product development/analysis or developing a flavor panel. We also work with professionals to diagnose and solve brewing and flavor problems.


Gwen started her path with a Bachelor in Biology and then added 18 months of sensory training specialized in food, beverage, beer, wine, and spirits. Gwen has been a Biology teacher, Environmental Chemist, Microbiologist, Flavor Panel leader for a Ball Corporation in Colorado, Quality Assurance/Sensory Director at Flying Dog Brewery in Maryland, Director of Brewery Production, Quality and Barrel Program at Port Brewing /The Lost Abbey in San Marcos, CA, and Director of Quality for Cutwater Spirits in San Diego. She is a veteran judge at the World Beer Cup and the Great American Beer Festival. In addition to all this fun, she is an Instructor for Quality Lab / Microbiology and Barrel Program Specialist for the American Brewer’s Guild; teaches Beer Sensory/Beer Styles, as well as Beer and Food Pairings at The University of California, San Diego, Brewer’s Certificate Program, and co-authored the book Beer Pairing: The Essential Guide from the Pairing Pros.

Get the book

Beer Pairing: The Essential Guide from the Pairing Pros

Beer has reclaimed its place at the dinner table. Yet unlike wine, there just aren't many in-depth resources to guide both beginners and beer geeks for pairing beer with food. 

As you start your journey, you'll learn all about the effects aroma, taste, preference, and personal experience can have on flavor. Just as important, you'll become a tasting Anarchist--throw out the conventional advice and figure out what works for you! Then, on to the pairing. Begin with beer styles, start with your favorite foods, or join the authors on a series of wild palate trips. From classics like barbecue ribs with American Brown Ale to unusual matches like pineapple upside-down cake with Double India Pale Ale, you'll learn why some pairings stand the test of time and you'll find plenty of new ideas as well. With complete information for planning beer dinners and cooking with beer, tips from pro brewers, and geek-out science features, we will make sure you never look at beer--or food--the same way again!
Get your copy today on Amazon.com

2016 IACP Award Finalist!

The International Association of Culinary Professionals. iacp.com


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